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21/09/2007 22:28:00 Business Wire Global Hyatt Corporation announced today that it has selected Euro RSCG Worldwide - the world s fifth-largest global advertising company - as its new agency of record.
Euro RSCG is Hyatt s first-ever global agency.
The agency s scope of work includes creative development, media planning and media buying for all of Hyatt s full-service brands (Park Hyatt, Andaz, Grand Hyatt, Hyatt Regency and Hyatt), and Hyatt Gold Passport, on a worldwide basis, as well as other related work.
The account will be based at Euro RSCG s New York headquarters, with regional teams in Hong Kong and Zurich, where Hyatt has divisional offices.
"Our aim in shifting to Euro RSCG is to enable and execute our global brand strategy on a worldwide basis.
Euro RSCG stood out based on their creative work, business insights, global capabilities and top management involvement." said Tom O Toole, Chief Marketing Officer, Global Hyatt Corporation.
Wendy's Franchise Owner Want to Make Bid
COLUMBUS, Ohio (AP) -- The owner of 134 Wendy's restaurants wants to make a bid for the nation's No. 3 hamburger chain with two private-equity firms. David Karam, president of Cedar Enterprises Inc., said Wednesday that he and his partners have been invited by Wendy's International, Inc. to a second round of talks. He is backed by Kelso & Co. and Oak Hill Capital Partners. "I've been involved in the brand," he said. "I see the great potential of it." Cedar Enterprises, based outside Columbus, owns Wendy's restaurants across the country that have a combined annual revenue of $200 million. Karam's first-round proposal was enough to garner entry into a second round next month, where bids are expected. He would not disclose how much he is willing to pay for Wendy's, but said the company's current stock price is rich.
Apple's Top Lawyer Leaves
In a shuffle between companies with legal challenges spanning the globe, Apple Inc. general counsel Donald Rosenberg is leaving for Qualcomm Inc. after just 10 months in the post. Oracle Corp. general counsel Daniel Cooperman, 56, will replace Rosenberg on Nov. 1, Apple said Friday. Rosenberg, 56, joined Apple last November, when the maker of iPod players and Macintosh computers was in the thick of a stock options scandal. His predecessor there, Nancy Heinen, is now fighting civil charges that she fraudulently backdated stock-options awards to the executive team and a grant to CEO Steve Jobs. Jobs has a reputation as a tough boss, and his Cupertino-based company maintains an overflowing plate of legal work. In addition to shareholder lawsuits, Apple stays busy building and defending a large portfolio of patents and faces copyright concerns and anticompetitive complaints from a string of European agencies over its iTunes-iPod franchise.
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